Sustainability

Sustainability means many things and there are multiple ways that a brand can be sustainable or achieve a sustainable status. From product formulas, packaging, and mode of transportation, it is important to keep these key elements in mind when producing and selling products. 

According to the Sustainable Packaging Coalition, these are the key components of sustainable packaging.

• Packaging that is sourced, manufactured, transported and recycled using renewable energy 
• It is manufactured using clean production technologies and best practices to minimize the carbon footprint
• It is made from materials healthy throughout the life cycle (no additives, inks, dyes, etc)
• Improved packaging designs that use less materials or are reusable 
• Optimizing the use of recycled, recyclable, renewable and bio-based materials

Beauty formulas also have standards of sustainability. There are so many harsh chemicals that are toxic for your body, many none of us can pronounce, that are added to products without us knowing. Companies are not required to disclose every ingredient in their product, so many times, these toxic ingredients are left off of labels. Here are a few toxic ingredients to avoid. 

• Phthalates
• Petrolatum
• Parabens
• Formaldehyde
• BHA (Butylated Hydroxyanisole)
• BHT (Butylated Hydroxytoluene)

If you need help understanding sustainability and how to apply these practices to your products and brand, send us a note and let's chat.