our process

The validity of your product is extremely important. With the beauty industry being valued at $483 billion in 2020, it's important to understand what's leading to the industry's increase in valuation, market trends, consumer needs and changes in industry standards. We help you understand where your product fits in and how to successfully market it with a comprehensive product brief that is prepared after our first meeting. 

Our contract manufacturing partners have over 20 years of experience in cosmetic chemistry. Choose from our library of formulas that can be customized or build your own custom formulas from scratch. Our formulas are 100% natural, USA made, cruelty-free, vegan, ethical, sustainable and available in small batches. We have a quality control team that monitors the quality of each formula and a regulatory team that conducts stability testing. 

Packaging options are endless and sometimes it's challenging to make a decision about the best option and design for your product. Our packaging designer can take your vision and bring it to life in a concept drawing. We will create a prototype to ensure it fits your the needs of your product and brand and will manage the engineering, manufacturing, quality control and filling. 

We can design and source bottles, jars, pumps, folding cartons or boxes, shipping boxes, marketing POP displays and the information cards that go inside a package. Let us create the best packaging and unboxing experience for your customers.

Marketing - the most crucial aspect of launching a product. We will produce a thorough market research report to validate your idea so you know who to sell it to, where to sell it and how to sell it. We will let you know what products are trending, where the market is going, ingredients that are trending and what customers want and need. 

We will develop key ingredient stories, determine which claims to make about the product and will make sure the features and benefits fit what your target customer needs.  We help with labeling and other marketing collateral that is included with your customer's orders.